"Target supports inclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation. Target declined to make anyone available for an interview, but in a written statement, the company said: "It was a stupid move on their part and we're going to hold them to account for it." "People are upset about it, and they're responding, and we encourage people to let Target know that they're upset," he said. Schubert says that email ended up being their largest fundraising email to date. Last week, Minnesota for Marriage sent an email to supporters, criticizing corporations supporting "genderless marriages here in Minnesota" and asked for contributions to protect traditional marriage. It's part of the coalition aiming to defeat the same-sex amendment in Minnesota. The Washington, D.C.-based non-profit supports lesbian, gay, bisexual and transgender parents and their children. Through the month, Target will donate 100 percent of the purchase price of the T-shirts, up to $120,000 to the Family Equality Council.
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Target has long been a sponsor of gay Pride events held in June. Same-sex marriage opponents "constitute a large majority of people of Minnesota and an overwhelming majority of Target's customers," he says, and he's upset that the company "would intentionally inject themselves into the marriage campaign."
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"It's really kind of a slap in the face to people of faith and supporters of marriage," said Frank Schubert, campaign manager for Minnesota for Marriage. “Pray that Target‘s leadership will realise it gravely misjudged the 1.5 million families who have signed a pledge to boycott its stores,” the statement reads.Ten t-shirts for sale on Target's retail website, featuring slogans like "Harmony," "Pride" and "Love is Love," are causing some disharmony: They're being sold as a fundraiser supporting a marriage equality group.Īnd even though the company has not taken an official position on the November ballot question that seeks to define marriage in the state constitution as only between one man and one woman, amendment backers are using the retailer's action as a way to motivate their own supporters. “While AFA’s boycott focused on Target’s bizarre and dangerous dressing room and bathroom policy, the company has a history of distaste for traditional family values. “In many instances, profits from the sale of the products are donated to gay advocacy groups for the promotion of the lifestyle to children in public schools. "For the past two years, Target stores have entire sections dedicated to products normalising homosexuality. “Target all out love affair with the LGBTQ. “Target appears content with its sprint into self-destruction,” the AFA says in a statement.
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The group has been further angered by Target’s relaunch of the #TakePride clothing range-a selection of rainbow apparel and accessories first released in 2015 that celebrates diversity, Pink News reports. The AFA called on its followers to #BoycottTarget until the chain reversed its decision, saying that they had “concerns about safety and privacy”. The American Family Association (AFA) began its war with Target in 2016 after the retail giant announced a transgender inclusive policy for its bathrooms and change rooms.